Facebook Marketing ROI

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  • http://www.youtube.com/user/EngageSciences Richard Jones, CEO of EngageSciences discusses how social marketing is changing and the processes organisations need to put in place to generate real world value. The social media managers of today could be the CMOs of tomorrow if they are able to help their organisations leverage the opportunity that marketing on Facebook represents to the bottom line. Richard looks at the strategies that leading brands are implementing and the results they are getting.
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