(Presented by Chelse Benham at Virtual Media Mavens, LLC answering simple questions at the Get Found! Workshop) The way in which the web is now going with no foreseeable time in the future of it stopping, is it is so interconnected that it oftentimes frightens people. Because the web, through cookies (definition written 00:00:16.14), it tracks what you've done, where you've gone. A lot of these services, - Facebook, Google Search - you enjoy a service for free because their advertising is so profoundly savvy and sophisticated today that when you search it follows what you're interested in and it's putting to the side -- you may find that everywhere you are going if you are into backpacking and camping materials, there's some ad showing you camping materials. That's personalization.