You can watch the video with the bonus of notes at the SEO Copywriting Blog: http://bit.ly/yJugbJ
Do you recall that 70's - 80's hairstyle that all allegedly cool dudes and chicks once sported? Following the lead of every hair-flinging lead singer of the popular bands of the time? Yes: the mullet.
It took no time before that hairstyle went from hip to laughable, and "mullet" now connotes something that is tasteless or at best, completely outdated and UNcool.
So, could it be your website suffers from content mullet syndrome? Has its content regressed from fresh and relevant to embarrassingly outdated?