SERP Ranking is Inconsistent

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  • http://www.youtube.com/user/BrickMarketingSEO Nick Stamoulis ( http://www.brickmarketing.com ) explains why rank is not a good measurement of SEO success. The increased personalization of the search results means that no two SERPs are the same. What ranks in the top ten for one user might not even appear at all for another depending on their search history, social signals and other factors
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