Moving Beyond the SEO Silo

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  • http://www.youtube.com/user/OreillyMedia More and more these days, user interaction with web sites begins with the search box on Google. In this webcast presentation you will learn: -How building searcher personas can increase web site usability, customer engagement, and overall visitors -Find out how to use free search data to augment market research, customer surveys, and focus groups Vanessa Fox, creator of Google's Webmaster Central and author of the book Marketing in the Age of Google, will show you why our evolution into a searching culture requires a fundamental shift in how we think about the user experience, well beyond simply accommodating search engine optimization.
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