Learn a couple of important rules of using Google Places from SEO Expert, David Jenyns. First of all it is recommended that you claim your Google Local listing. The e-mail address that you use should be the e-mail for the domain name that you are listing. Google only wants to be 100% sure and verify that it is actually the business owner who is claiming the listing. When claiming your Google Local listing, you should make sure to put your real physical address, which can be hidden later. Then you should select the categories he wants to get assigned to, it is a good idea to use pre-populated, preapproved Google categories. It is advisable to choose around 3-4 categories then adding a few keywords. Then you can enter additional information like working hours, photos of your business, YouTube videos and notes. The final state involves verification of your listing, by phone or via mail. The phone option means that it will be verified right away.