How to Write the Very Best PPC Ad

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  • webmarketingtoday on Feb 5, 2012 In this video interview, paid search expert Joseph Kerschbaum offers several tips that will help you write an effective PPC text ad. When people type in a search, says Kerschbaum, they have a question. They're actively looking for an answer. So start with relevancy. Think about your audience: What would they want to see when they search? Make sure you display the keyword of the search query in your headline and in your ad to show maximum relevancy. Also try to show really great benefits, rather than emphasizing features. Once you've written an ad, the best way to improve it is with ad testing. Test 2 or 3 ad variations. Make them quite different and test the same kinds of things side-by-side. Finally, tell people what you want them to do when they get to the landing page.
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