Ten Principles for Social Media Marketing Success

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  • MeettheBossTV Social marketing is not new. Think of the Tupperware parties of the 50s. But social media, the technology that has truly enabled local to go global, is new. And you're too late: it's already been claimed by the crowd -- meaning that marketers have at least one clear challenge: participate, don't dictate. Online, people talk to people, not to brands.
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