How Mobile Marketing Can Help Small Businesses

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  • webmarketingtoday In this video interview, usability pioneer Jakob Nielsen discusses how marketing to mobile devices is a very fast growing marketing, which has now come into its own, with even greater growth projected. Some searches aren't likely to be conducted on mobile devices, such as when doing taxes or researching major purchases, the kind of tasks done from a desktop or laptop. However, the best candidates for mobile use are sites that have information that is either location specific or time dependent, such as a restaurant, news, or stock quotes. Nearly all businesses with a geographic location need a store locator and hours of business that are easily accessible from mobile devices.
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