http://www.redflymarketing.com/adwords-tutorials/adwords-advanced-techniques/... Once you master keyword targeting and conversions, traffic volume becomes extremely important in your AdWords campaign.
We discussed about eliminating unwanted traffic in the previous article, but what about increasing your traffic volume, at no risk to your budget.
Volume and targeting are two instruments that should work in tandem. They help you fine-tune your campaign, to constantly increase profits.
This video examines ways in which you can increase your ad exposure, without compromising on who you are targeting: