Opportunities with the First Truly Cross-format Exchange

GoogleBusiness Watch as Google's Chip Hall introduces the in-app mobile format to DoubleClick Ad Exchange, making it the first truly cross-format ad exchange complete with video, rich media, display, mobile web and in-app mobile inventory. He shows the impact that each ad format can have on reaching branding goals and then ties that to product innovations.
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From: SitePromotionVideos

Added: 03-01-2012

Runtime: 23m 48s

Views: 167

Comments: 0

License: Standard SiteProNews License
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Tags: mobile ad exchange media buying rich media

Channels: Advertising Webmasters Website Promotion

Video URL:

http://videos.sitepronews.com/video/6945/Opportunities-with-the-First-Truly-Cross-format-Exchange
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