SESConferenceExpo
Byron Gordon, SEO-PR, interviews Matthew Bailey, SiteLogic, at SES New York on the topic of Website analytics and what are the t op priorities for a business looking to measure its website traffic. Matt reports on the results of a study that surprisingly suggested looking for 404 errors in your analytics, including looking for duplicate content your visitors see. Using analytics in different ways opens up a whole new way of using Google webmaster tools, according to Bailey. Matthew concludes with a few web analytics tips including the power of building segmented keyword groups.