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In this Google Adwords video tutorial part 2, our SEO Ad Experts continue overview of how google adwords works. We use an existing website and an existing Adwords campaign to highlight important concepts. Our Google Adwords Specialist goes over Adwords campaign and all the details associated with it. We create an Advertising Group, Google Ads, optimal keywords, Clicks, Ad extensions, CPC (cost per click), CTR (click through rate), Daily budget, cost/conv, Maximum CPC, Conversion of sale, landing page, below first page bid and keyword match type.