Microsoft's Adam Sohn on Search & SEO

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  • http://www.prsa.org/Conferences/DigitalImpact/ Adam Sohn, senior director of public and influencer relations for Microsoft Corporation oversees the company's strategic communications initiatives for its Online Services group, which includes the search engine Bing and the MSN portal. He spoke with PR Tactics on May 5 at the Digital Impact Conference in New York about about how online is vital to brand management, how public relations professionals harness social media channels to pitch news about their brands and how search has increasing influence over consumer decision making.
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