SOCIAL MEDIA: 4 Metrics to Measure Your Effectiveness

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  • wbysm Just how do you know it's working? I've got 4 metrics that you can use to track your effectiveness. • First, the Number of Quality Fans -- A "quality" community of fans consists of existing clients, family or friends of existing clients, potential new clients, people who talk about your industry, and referral partners. • Second, Testimonials on Facebook equals Word-of-Mouth - they could be the deciding factor for a new client weighing whether you or your product is the best fit for them. • Third, Website Traffic and New Clients -- hopefully you are already using a FREE tool like Google Analytics to determine where your website traffic is coming from ... whether its Facebook, Twitter, a blog, ads, etc. • Fourth, Engagement with Fans keeps you top of their mind -- a unique benefit of Facebook Fan Pages is your page's ability to interact and converse with your clients and prospects before and long after a sale.
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