That simple word "you" in website copy - coupled with customer-focused "what's-in-it-for-me" content - is incredibly powerful.
Remember, your web content shouldn't be all about you. It's a well-tested, tried-and-true copywriting strategy to make your message about them: as in "you, the customer."
The power of "you" and customer-centric web copy -- as well as a cool tool for checking your web content for customer-focused messages -- expands on last week's video http://bit.ly/tKGHQY and SEO Copywriting.com blog post: http://bit.ly/vQgX3o
Catch up and catch the complete video blog with cheat-sheet notes at the SEO Copywriting blog: http://bit.ly/v3iRtu