Creating Hot Buttons that Make People Buy

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  • In this video interview, the SES Conference San Francisco keynote speaker Susan Bratton shares the four realms of persuasion marketing that have transformed her ability to sell her info products. "When customers come to your website," says Bratton, "you must convince them that your product or service can solve their problem." Each of these four realms contributes to that process. www.webmarketingtoday.com
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