Using Buyer Personas (http://www.webinknow.com/2008/07/how-well-do-you.html) to help fine tune your marketing strategy makes a lot of sense. By asking a few questions you can have the start of a few strong and particle profiles.
However, you don't want to just make them up out of thin air...unless you have a learning disability when it comes to marketing. So, what tools do you have at your disposal to validate and improve your best efforts in crafting Buyer Personas?
I wanted to ask that question of noted SEO speaker and blogger Lee Odden. Lee shares a few of his tips on how to make great Buyer Personas.
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