Advanced SEO Search Factors, How people use search

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  • We've established that searches everywhere, and just about everyone uses a search engine, but how each individual uses it varies dramatically. Search engines are tools, they're ultimately a gateway to a piece of content. A user arrives at the search box with intent, and then manipulates the search engine by feeding it words to help them arrive at what they're looking for. But we all interact with this search box differently. Understanding how your target market searches is crucial to developing your SEO strategy.
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