Social Media Strategy & Metrics

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  • http://www.youtube.com/user/delightfulvids?feature=watch http://www.DelightfulCommunications.com - In this video interview, Mel Carson talks to Kristy Bolsinger from PwC about social media strategy and metrics. What makes a solid social media plan? What metrics should you be measuring and how do you report them to your CMO for maximum impact? Kristy Bolsinger is a seasoned professional in social media and online marketing and gives some really great advice on how businesses should be thinking about their digital marketing plans and how they should fit into the marketing mix.
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