Why YouTube Views are Down 32% from Last Year

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  • ComScore reported that YouTube views are down 32% since this time last year, but what they're actually reporting on is the page loads on the site, not actual views. Plus, they updated their algorithm and other things that account for the "declining" viewership on YouTube. We also look at Vimeo's new Video On Demand service and how the 10/90 revenue split actually works out when you do the math. YouTube's Online Views are down 32% vs. Last Year http://bit.ly/YomWpt Recognizing the Signal Noise in Online Video Rankings http://bit.ly/Zb3StI
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